Record Store Day was created back in 2007 by a collection of independent record storeowners in order to celebrate the unique culture around these stores and, of course, to fight back financially against the Mp3 revolution that caused many stores to shutter.
Andy Skinner, co-owner of Indy CD & Vinyl along with his wife Annie, said “For a lot of stores, especially when it first started, it was a really fun gimmick to maintain the fiscal health of record stores.”
TWICE magazine reports that "vinyl album sales in the U.S. have grown 260 percent since 2009, and in 2014, vinyl recorded its ninth consecutive year of sales growth." Furthermore, Nielsen found that 9.2 million units were sold which is up 52 percent from the previous year.
There’s no denying the financial benefits of this now-organized annual occurrence. Skinner says that sales on just this one day are so substantial that they can keep his Indianapolis-based store afloat for the entire year.
But it’s so much more than a sales gimmick now, as Skinner and his fellow record storeowners pull off a large-scale event and a party that is truly special for the community.
“People realize that not only did record stores not go away, they’re healthy. It gives people a place to go where there is a strong music community and they’ll come back throughout the year.”
Thanks to artists really getting behind Record Store Day, there are a ton of new and exclusive releases on vinyl that will have fans knocking down the doors of their local record stores. (Click here for the full list of releases.)
“It brings a lot of legitimacy, especially when music fans see their favorite artists giving a lot of attention to independent record stores and letting people know that this is how they make their living.”
People will line around the block for particular releases that come in limited quantities. Luckily, a local coffee shop is providing a much needed a boost for these morning-weary shoppers.
Skinner says that the re-release of Brand New’s “Deja Entendu” is causing the most commotion and resulting in a flurry of phone calls to the store. The Skinners ordered as many copies as they could possibly get their hands on, but they only actually received two copies. Instead of just making people wait in line for hours upon hours, Indy CD and Vinyl will sell raffle tickets for $1 a pop. After they sell more tickets than the album’s list price, they will give the rest to charity. Good stuff.
Beyond new or exclusive releases, Indy CD & Vinyl will have live music outside their store with ten bands performing on a stage in the back of the store. Klipsch is providing the sound for the event using the same gear from WTTS’s Sun King Studio 92 – Klipsch Professional speakers including KI-396 mains, KPT-684 subwoofers and KI-272 stage monitors. It is going to ROCK.
In addition to the sure-to-be-awesome performances, the store will be giving away a host of awesome audio gear including Klipsch Reference R6 headphones. For a full list of what's going on at Indy CD & Vinyl on Record Store Day, please click here.
Skinner has made sure all the paperwork is in order to really crank up the volume and the neighbors don’t mind either. Nearby restaurants and stores are excited about the buzz it brings to Broad Ripple Village and couldn’t care less about the noise it generates.
This aspect of community is really what this day is all about – music fans getting together and enjoying the musicians’ magic in an authentic setting.
“It’s a pain in the ass, it’s expensive and it’s a lot of work, but it’s totally worth it when you see so many people who are just stoked for either the hard-to-find releases or saw someone that they thought they would never see in such an intimate setting.”
Rock on, Indy CD and Vinyl.
Are you participating in Record Store Day? Looking for a specific album? Done so in the past? Let us know in the comments below.
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