INDIANAPOLIS (March 27, 2014) — Klipsch, a leading global speaker and headphone manufacturer, announces today that company CEO Paul Jacobs served as a premier presenter at the 31st annual IEG Sponsorship Conference that took place in Chicago this week. In collaboration with Klipsch’s marketing agency, Brand Synergy Group (BSG), Jacobs advised on the brand’s best practices for sponsorship marketing in an ever-evolving audio industry in which he has more than 25 years of leadership experience.
“We were thrilled to have Klipsch CEO Paul Jacobs share the story of how Klipsch is using its groundbreaking partnerships with Kings of Leon, Klipsch Music Center and others to build its business,” said Jim Andrews, senior vice president of content strategy for IEG. “The IEG conference audience of marketing leaders from sports, entertainment, cultural and charitable organizations and their brand partners surely learned a great deal from the presentation.”
Since being appointed CEO in 2011, Jacobs has not only taken significant steps in product development efforts, but has initiated high-level sponsorships that are unlike anything the brand has done in its history. As a result, Klipsch has experienced its most profitable years under his leadership. While onsite for this year’s IEG conference, Jacobs and BSG will showcase exactly how a brand can navigate and succeed in an industry that now has less than 10 percent of its once total consumer electronics retailers. Additionally, they will showcase how a legendary brand like Klipsch can evolve into a legendary lifestyle brand that is readied for continual success.
Since forging a partnership with Live Nation Entertainment in 2011, Klipsch has become the name-in-title sponsor of Irving Plaza Powered by Klipsch (New York City), the Klipsch Amphitheater at Bayfront Park (Miami) and the Klipsch Music Center (Noblesville, Ind.), as well as the concert series sponsor at the Cruzan Amphitheatre (West Palm Beach, Fla.) and Verizon Wireless Amphitheater (Irvine, Calif.).
To further establish its unwavering commitment to live music, the brand also serves as the title sponsor of the Kings of Leon’s 2014 Mechanical Bull Tour presented by Klipsch Audio which kicked off in February 2014. In addition, Jacobs has executed a large-scale sports marketing initiative that incorporates world-renowned athletes into the daily activities fueling the brand and its overall growth. As a result, current Klipsch brand ambassadors include Andrew Luck (Indianapolis Colts), Robert Mathis (Indianapolis Colts), DeMar DeRozan (Toronto Raptors), and Roy Hibbert (Indiana Pacers).
“In recent years, we have dedicated significant resources to establish meaningful brand synergies that speak to our core values," said Jacobs. “It is, and will continue to be, our goal to forge a path that is unique to us and serves as the example for the new-age audio industry.”
The IEG conference took place at the Chicago Sheraton Hotel and brought together more than 1,200 sponsorship executives from all around the world. Through a series of speeches, discussions, workshops and networking events, it explored the intersection of sponsors, marketing agencies, properties, and suppliers, offering exclusive insight into the sponsorship industry. Additional speakers include Chicago Cubs owner Tom Ricketts, AT&T Director of Corporate Sponsorships Bill Moseley, Bank of America Senior VP of Sponsorship Marketing Chris Traeger and Brooklyn Nets CEO Brett Yormark.
For more information on the Klipsch brand and its product offering, visit Klipsch.com.
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About Klipsch
For over 65 years, Klipsch has designed premium speakers for those who are passionate about great sound. Company founder Paul W. Klipsch started this legacy in 1946, and it continues today with sheer commitment to innovation and delivering the world’s most powerful, detailed and emotional sound reproduction. Today, the brand’s diverse product portfolio encompasses home theater, professional cinema, installed whole-house contracting, commercial, computer speakers, wireless music speakers and headphones. As one of the first U.S. loudspeaker companies, Klipsch continues to be the high-performance brand of choice for audiophiles and home theater aficionados around the world. Klipsch Group, Inc. is also a wholly-owned subsidiary of VOXX International Corporation (NASDAQ: VOXX).
